You only have 100 characters to play withBlogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.

The bulk of your TikTok ad is, of course, the video content you're using, but the accompanying copy matters

We've had to craft our copy carefully:

✔️ Call to action first

✔️ Clarity on the topic (newsletter)

💭 We wanted to talk more about the podcast, where you can watch and listen, but had to prioritise considering the limited characters, so we only mention YouTube.

💭 We may test against a second version that mentions Spotify, and a third that mentions Apple Podcasts, etc!

Some basic tips from TikTok here ↗️