The Digital Marketing Pro Blog

PLUS Subscribers get 50% OFF on-demand courses!

Do This Before Going All In On Your New Ad Creative

Upon recognising an ad, users can sometimes naturally shift to a cynical or critical view of a brand. Your aim is to immediately squash that opinion by demonstrating authenticity. Here are two ways y... ...more

Ads

March 20, 2023•2 min read

Entice Engagement With ‘The Mystery Tactic’

As we aim for our creatives to be ‘scroll-stopping’, we look for crazy new ways to engage our potential audiences. So how can you grab customer attention in less obvious ways? One option is to enter... ...more

Ads

September 01, 2022•1 min read

Using The Facebook Ads Library

Facebook launched their ad library in 2019 as part of their policy around advertising transparency. Any ad that is currently live on Facebook will be featured in the library. This also provides an in... ...more

Resources ,Ads

September 01, 2022•1 min read

👐 Put Authenticity First

User-Generated Content (UGC) ,Ads

July 17, 2022•1 min read

🕺 TikTok Tips: how to get the best out of this game-changing platform

Think being active on TikTok isn't quite right for your brand? Think again! This fascinating new platform really is an opportunity! Here we go... ...more

Ads

June 28, 2022•2 min read

⚠️ Keep it clean: your business and ad account has a reputation with ad platforms

Many call it ‘Account Quality’, and it's critical that you maintain a good account quality with the likes of Meta, TikTok and the other platforms. ...more

Ads

June 21, 2022•1 min read

📊 Back on track: the key to getting reliable ad performance data

Facebook and Instagram (AKA Meta) ads are still the best form of digital advertising in terms of return on investment, no matter what your industry or message. ...more

Ads

June 21, 2022•2 min read

Get creative with colour, and play with colour in your creatives 🎨

Whether you have a nailed-down brand identity guide or not, you'll likely have a colour pallete that you use in your designs to represent your brand. ...more

Design ,Ads

June 06, 2022•1 min read

Get specific with Long-tail Keywords

Don't just target the obvious search terms - it'll cost you💰 ...more

Ads ,SEO

June 06, 2022•1 min read

'Tis the season(s) 🌻☀️🍂❄️: Colour design tips

Use colours that reflect the time of year in your ad creatives and more An excellent way to stay on-trend is to reflect the seasons but using relevant colours in your ads! ...more

Design ,Ads

May 26, 2022•1 min read

🎯Always aim for the Action: Why Conversions are your north star

A Conversion is any resulting Action you want a potential customer to take. It might sound obvious that - if you're an e-commerce brand for instance - this is something you're always aiming for. ...more

Ads

May 26, 2022•1 min read

Back to Home

Digital Marketing Pro is brought to you by Playfair Marketing Ltd.