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👐 Put Authenticity First

👐 Put Authenticity First

Upon recognising an ad, users can sometimes naturally shift to a cynical or critical view of a brand. Your aim is to immediately squash that opinion by demonstrating authenticity. Here are two ways y... ...more

User-Generated Content (UGC) ,Ads

July 17, 20221 min read

🔓 Unlock Trust with User-Generated Content (UGC)

🔓 Unlock Trust with User-Generated Content (UGC)

There's nothing better than a third-party recommendation The term 'third-party' is starting to become a dirty word these days... but we're not talking cookies here! We're talking about instilling tru... ...more

Advertising ,User-Generated Content (UGC)

May 11, 20222 min read

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