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Upon recognising an ad, users can sometimes naturally shift to a cynical or critical view of a brand. Your aim is to immediately squash that opinion by demonstrating authenticity. Here are two ways y... ...more
User-Generated Content (UGC) ,Ads
July 17, 2022•1 min read
There's nothing better than a third-party recommendation The term 'third-party' is starting to become a dirty word these days... but we're not talking cookies here! We're talking about instilling tru... ...more
Advertising ,User-Generated Content (UGC)
May 11, 2022•2 min read
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