SUBSCRIBER OFFER:
10% OFF THIS COURSE!
The ultimate course to get you running successful and scalable ads!
Create engaging and profitable ads for Facebook, Instagram, TikTok, Google and more
The ultimate course to get you running successful and scalable ads!
Create engaging and profitable ads for Facebook, Instagram, TikTok, Google and more
Learn from advertising experts with repeated e-commerce and advertising success:
Success that has come from a clear and repeatable process of 'do's and don'ts' combined with best practices from across the world of e-commerce.
The process starts with the basics of digital marketing:
• Understanding customer journey (through the 'digital advertising funnel')
• Ad audiences
• Budgeting
• Basic ad sizes and formats
Then it's guidance, best-practices and inspiration:
• Ad research techniques
• Ad creative styles
• Copywriting
• Rules and policies
Finally, we set you up for success and scale!
• Evaluating performance
• Key metrics and what they mean
• Testing, learning and iterating your way to huge profitability
• All in casual and easy-to-consume video content hosted by our advertising experts!
All in casual and easy-to-consume video content hosted by our Digital Marketing Pros!
We created this course to help people like you
'Succeed with Digital Advertising'!
"So impressed with this course, has helped me find my way, and inspired me get up and running with quality ads"
Leo Nock
Owner, CELEBRATEASY
"I now have a clear path to grow my business with digital ads. If only I'd found this years ago "
Sinéad O'Connor
Owner, Handpicked Holiday
We created this course to help people like you
'Succeed with Digital Advertising'!
"So impressed with this course, has helped me find my way, and inspired me get up and running with quality ads"
Leo Nock
Founder, CELEBRATEASY
"I now have a clear path to grow my business with digital ads. If only I'd found this years ago "
Sinéad O'Connor
Owner, Handpicked Holiday
There are no 'secret hacks' or 'quick wins' when it comes to running successful ads.
The only shortcut here is that you won't waste time failing at the basics.
Don't be fooled by the BS that some 'marketing gurus' put out there claiming you can 'cheat the system' or 'break the algorithm'.
The only way to win is with a clear plan - and that's what we help you put together!
Two key FREE resources in the course...
Digital Ad Plan Template
This plan is your key resource that you'll use throughout the course to build your high-performing and profitable ads!
Your Ad Plan Template helps you to:
• Define the right audience that you'll target with your ads, AND
• Outline the messaging and creatives that you'll produce and run as ads
Testing, Learning & Iterating Plan Template
Finding out what works and what doesn't takes patience and discipline... which is why you'll get the Testing, Learning and Iterating Plan Template - helping you record your changes, compare performance, and spot what works!
DON'T LOSE TIME AND MONEY
• Piecing together scattered information from across YouTube and the web.
• Purchasing copy-and-paste 'formulas' that can be applied to any business, whatever their product, service or industry.
• Signing up for free masterclasses claiming ANYONE with ANY PRODUCT can be a millionaire overnight.
Your advertising plan is yours, and yours alone. This course is to help you define and realise than plan.
DON'T LOSE TIME AND MONEY
• Piecing together scattered information from across YouTube and the web.
• Purchasing copy-and-paste 'formulas' that can be applied to any business, whatever their product, service or industry.
• Signing up for free masterclasses claiming ANYONE with ANY PRODUCT can be a millionaire overnight.
Your advertising plan is yours, and yours alone. This course is to help you define and realise than plan.
By the end of this course, you'll have everything you need to start running ads.
If you're new to advertising - or marketing in general - or even if you've been running ads but struggling to find success... We provide all the resources you need to start creating and running ads.
This isn't all theory - you'll be given practical and applicable tips to implement in your ads - and you'll be able to create them with our HOW-TO video guides - all available on-demand to learn at your own pace.
10 VIDEO MODULES
Presented by our advertising experts, each module educates, informs and inspires through a series of classes - taking you on a journey in which you'll build your Ad Plan for success.
FREE AD PLAN TEMPLATE
Your key to success in digital advertising. Your Ad Plan Template keeps you on track and provides clarity on who you'll advertise to, and how you'll advertise.
HOW-TO VIDEO GUIDES
But how do you actually create ads for platforms like Facebook, TikTok and Google? Our easy-to-follow, HOW-TO guides take you through the major ad systems and literally show you which buttons to click to create your audiences and ads!
FREE TESTING, LEARNING AND ITERATING PLAN TEMPLATE
Once your ads are running, it's all about finding
success and scalability. Your Testing, Learning and Iterating Plan Template will put you on a path to exactly that. You'll be able to log performance, record changes, compare and evaluate.
ACCESS TO THE PRIVATE DIGITAL MARKETING PRO COMMUNITY
Only Digital Marketing Pro course members get access to our private Facebook group, it's a friendly place for discussion, debate and a chance to get advice directly from our group of advertising experts.
BONUS DISCOUNTS AND DOWNLOADABLES
Including our 'Jargon Buster' and 'Quick-Fire Copy Tips', discounts off software to help you create your ads cost-effectively, as well as exclusive discounts off future Digital Marketing Pro courses.
Who can succeed with this course?
Business owners and entrepreneurs looking to improve their online advertising efforts
Marketing professionals looking to expand their knowledge and expertise in digital advertising
Freelance digital marketers seeking to add digital advertising to their skill set
Career/lifestyle changers wanting the skills to become a freelance marketer or agency owner
Companies of all sizes looking to train their employees in digital advertising
Who can succeed with this course?
Business owners and entrepreneurs looking to improve their online advertising efforts
Marketing professionals looking to expand their knowledge and expertise in digital advertising
Freelance digital marketers seeking to add digital advertising to their skill set
Career/lifestyle changers wanting the skills to become a freelance marketer or agency owner
Companies of all sizes looking to train their employees in digital advertising
Meet your advertising experts
Simon McMahon
Creative Director
Si has worked in Marketing for 10 years, previously he worked as a Designer specializing in branding and packaging. He realised his passion for Marketing when in previous roles, Design and Marketing departments merged and he found his sweet spot.
He loves to see people progress and develop into new places they wouldn't expect to find themselves in and puts this as one of his biggest career highlights along with winning awards for 'Best Design Team' multiple years in a row.
His biggest piece of Marketing advice would be, as is prevalent with this course, there are no quick hacks for anything, it's all about working hard and being thorough and detailed.
At the weekends, you'll find him with a homebrew/speciality coffee in hand with his family and Puppy, Honey.
Rob Lyon
Marketing Director
Rob is the owner and founder of 'Playfair Marketing' and has worked in Marketing for 19 years. In his early days, you could find him working as a Paper boy, on the Waitrose Bakery counter and as a Dishwasher in a pub all so he could afford a beloved Moped aged 16 (he's always been a grafter!).
His career highlights are being able to grow a successful team who are able to spread the Marketing know-how whilst being nice people in the process. He's also featured on a number of TV/radio programmes spreading awareness of worthwhile campaigns.
His biggest piece of Marketing advice would be to always put yourself in the shoes of the consumer when coming up with ideas, they come first.
When he's not beavering away at growing a business, you'll find him relaxing with his wife and kids, watching Arsenal (sometimes win?!) with a beer in hand (we like a drink here at Playfair!).
Si and Rob have helped these organisations grow and
'Succeed with Digital Advertising'!
LifeSafe Technologies
FROM LAUNCH TO BEST-SELLER IN 6 MONTHS
The driving force behind sales? DIGITAL ADS.
Si and Rob have helped these organisations grow and
'Succeed with Digital Advertising'!
LifeSafe Technologies
FROM LAUNCH TO BEST-SELLER IN 6 MONTHS
The driving force behind sales? DIGITAL ADS.
MODULE 1: The Digital Advertising Funnel
Host: Si McMahon
"You're going to reach potential customers online, and take them on a journey, ultimately towards them making a valuable interaction with you"
Class 1: The Digital Advertising Funnel
Class 2: The Journey Through The Funnel
Class 3: Strategies for Success: Top of Funnel (TOF)
Class 4: Strategies for Success: Middle of Funnel (MOF)
Class 5: Strategies for Success: Bottom of Funnel (BOF)
MODULE 2: Budgeting
Host: Si McMahon
"You ultimately want to be in a position where your ads generate more money than you are spending"
Class 1: Return-on-Ad-Spend (ROAS)
Class 2: Budgeting for Ad Spend
MODULE 3: Ad Audiences
Host: Si McMahon
"We'll help you to define who you're going to target with your ads"
Class 1: Establish Your Audiences
Class 2: Creating Your Audience
Class 3: Audience Sizes
MODULE 4: Ad Formats
Host: Si McMahon
"We cover the different ad formats, in three levels: from easiest, to most difficult"
Class 1: Intro to Ad Formats
Class 2: Level 1 Ads
Class 3: Level 2 Ads
Class 4: Level 3 Ads
MODULE 5: Ad Creative Styles
Host: Si McMahon
"I'm going to be taking you through a whole range of creative approaches that you can implement in your ads"
Class 1: Learn What Works
Class 2: Low vs. High Production Quality
Class 3: Creative Styles (Part 1)
Class 4: Creative Styles (Part 2)
Class 5: Creative Inspiration and Examples
Class 6: Summary
MODULE 6: Writing Ad Copy
Host: Si McMahon
"Copywriting for ads can be quite different from other copywriting - we'll go through this different approach"
Class 1: Writing Ad Copy
Class 2: Extremely to the Point
Class 3: Extremely Enticing
Class 4: Tips for Great Copy
MODULE 7: Researching Ads
Host: Rob Lyon
"It's a great idea to get an even bigger headstart by understanding what is already being put out there by your peers and competitors"
Class 1: Researching Ads
MODULE 8: Advertising Rules
Host: Rob Lyon
"There are overall rules around marketing and advertising, and then there are platforms-specific rules"
Class 1: General Audience
Class 2: Your Reputation
Class 3: When to Bend the Rules
MODULE 9: Evaluating Performance
Host: Rob Lyon
"In these late modules we look at evaluating, testing and learning for the best results."
Class 1: Dive Into the Data
Class 2: Metrics to Measure
Class 3: Privacy, Tracking and Reporting Woes
Class 4: Taking Action
MODULE 10: Testing, Learning & Iterating
Host: Rob Lyon
"All the knowledge you've gained throughout this course sets you up in a really strong position to continually test and refine, in order to scale"
Class 1: Setting Expectations
Class 2: Testing
Class 3: Learning and Iterating
Class 4: Testing Tips
Class 5: Rinse and Repeat
PLUS! Hands-on, HOW-TO Video Guides
Step-by-step, on-demand guides to lead you through the process of creating campaigns in the ad platforms
Host: Simon McMahon
"Some of these platforms can be baffling if you've never used them before. The scattered guides across YouTube and the web give you just snippets of info. I wanted to make sure I could walk our customers through exactly how to create their ad accounts, audiences and campaigns that they've so carefully planned out in their Ad Plan."
HOW-TO: Create your Ad Account
HOW-TO: Create your Audiences
HOW-TO: Create Top of Funnel (Prospecting) Campaigns
HOW-TO: Create Middle of Funnel (Retargeting) Campaigns
HOW-TO: Create Bottom of Funnel (Retargeting) Campaigns
PLUS! Loads of added bonuses:
Ad Plan Template Document
Marketing Jargon Buster
Testing, Learning & Iterating Plan
Ad Sizes/Formats Cheat Sheet
Target ROAS Calculator
Top Tips for Great Copy Infographic
Digital Marketing Pro Community Access
Exclusive Discounts & Signup Links
WHAT ARE YOU WAITING FOR?! GET 10% OFF NOW
Don't let Return-on-Ad-Spend be your enemy...
Everything in this course gears you up to be able to run profitable ads.
What do we mean by profitable? It's all in the ROAS!
At Playfair Marketing, the agency behind Digital Marketing Pro, we consistently achieve a return-on-ad-spend (ROAS) of between 4 and 10 for our customers.
What does that mean? It means for every £1 spent, £4-10 is made in revenue.
It isn't some hack or silver bullet, or even luck that gets these results.
It's KNOWLEDGE. It's INSIGHTS. It's TIME.
It's TESTING (TESTING, TESTING, TESTING...).
So many people don't appreciate this - and this is why we created Succeed with Digital Advertising. We provide the core knowledge and insights into best practices and possibilities.
We help you invest the time in creating your ad plan, armed with this knowledge. Then we set you on a journey to evaluate and test your way to that profitability
Invest in the knowledge, insights, time and testing and you WILL succeed.
That's why we've created the Digital Marketing Pro 'Success or Money Back' Guarantee.
If you've completed the course, filled out your ad plan, created your ads, consistently tested and refined, and you're still not seeing results (this won't happen by the way), we'll happily refund your full course fee.*
That's how confident we are that you'll find success. It takes investment and time, but those seemingly 'lofty' ROAS numbers become so much more attainable if you put in the time.
It's worth repeating:
There are no 'hacks', 'shortcuts', or 'tricks' that cheat the system. Running successful ads takes investment in resources and time.
THIS is your resource. NOW is your time.
It's worth repeating:
There are no 'hacks', 'shortcuts', or 'tricks' that cheat the system. Running successful ads takes investment in resources and time.
THIS is your resource. NOW is your time.
SIGN UP FOR INSTANT ACCESS
Single Payment of
£749
£674
10% OFF
Get access to all:
Course classes
How-To videos
Plan templates
Private community access
Exclusive bonuses
SIGN UP FOR INSTANT ACCESS
3 Instalments of
£249.66
£224.66
10% OFF
Get access to all:
Course classes
How-To videos
Plan templates
Private community access
Exclusive bonuses
SIGN UP FOR INSTANT ACCESS
Single Payment of
£749
£674
10% OFF
Get access to all:
Course classes
How-To videos
Plan templates
Private community access
Exclusive bonuses
SIGN UP FOR INSTANT ACCESS
3 Instalments of
£249.66
£224.66
10% OFF
Get access to all:
Course classes
How-To videos
Plan templates
Private community access
Exclusive bonuses
About Digital Marketing Pro
We're the experts at Digital Marketing Pro, and we've taken brands from never having promoted themselves to making millions from their digital marketing. Now we create on-demand courses and our weekly newsletter to help people like you achieve the same.
Missing the digital marketing skills to help grow your business? Want to help people discover your business online?
Want to learn digital advertising so you can be a consultant or set up an agency of your own? This is the must-have course to know how to drive traffic, leads, and following and grow your revenue - learn to love digital marketing.
We also have an online community and support network to share ideas, get help and showcase your results - plus access to future courses and affiliate offers.
Created by the team at Playfair Marketing, with 40+ combined years experience working with top brands, small businesses and startups, we’ve spent millions of pounds and invested even more hours in helping our clients grow their businesses online.
With Digital Marketing Pro, we can help many, many more individuals and businesses - just like you!
Digital Marketing Pro is created by the team at Playfair Marketing
With 30+ combined years experience working with top brands, small businesses and startups, we’ve spent millions of pounds and invested even more hours in helping our clients grow their businesses online.
A note from Digital Marketing Pro Founder Rob Lyon:
On March 22nd 2017, my life changed forever.
When the dust had settled after being inches from death during the Westminster Bridge terror attack, I asked my wife what she wanted for our future. With two young children at home, her answer was simple: to be able to be at home more and do what makes me happy.
At the time I was a successful but unfulfilled Global Marketing Director, so I decided to set up Playfair Marketing and use the skills I'd honed to build my own business. My marketing knowledge enabled me to work to my own schedule and do what I loved, helping people succeed and be as happy as I’d become.
My team and I have helped transform the fortunes of many through digital advertising, so we decided to package 20+ years of experience into an online course so that you can do the same for your business, or indeed become a marketing expert yourself and follow my path to happiness.
FAQs
I've tried digital advertising tactics from other sources. Why is yours different, or better?
There's a whole load of BS out there:
Guru's claiming they can make you a millionaire (when they don't know your brand, market, cashflow situation, or anything else relevant).
One-hit 'tricks' and 'quick wins' that might have worked in a very specific situation but will never be transferrable or - more importantly - scalable.
We're being transparent here - the experts at Digital Marketing Pro have found success through clear planning, good execution, and methodical testing to FIND success. And that's what we teach in this course.
I'm in a specific industry, with a niche product or service. How 'generic' are the strategies in this course?
No matter your industry or niche - you'll have a product or service that adds value, and you'll have an audience of potential customers. This course is designed to establish that value, and communicate it in the best way to your best audience.
Succeed with Digital Advertising helps you find your audience, and move them towards taking a valuable action - whether that be a sale, booking, contact - this course will help you achieve those actions.
Is this for B2C only?
No! The same applies as the above - you have a product or service, and you have an audience you need to provide that product or service to. You'll find your audience, and communicate to them in the right way, setting out on a journey to find profitable results.
Can I do this alone, or do I need help?
You're never alone with Digital Marketing Pro! Of course we're in the video classes helping you on the way, and you've got the Digital Marketing Pro Facebook Community for extra support.
But - this is about creating ad campaigns - and actual ads that go within. We provide a lot of advice on how to easily create ads, but if you're looking for something like a high-production video, you'll need help if you don't have the equipment and skills yourself.
Playfair Marketing, the team behind Digital Marketing Pro, offer video production services should you need help!
I'm a COMPLETE newbie to all this. Do I need to read up on marketing/advertising first?
Not at all, this course is designed to help anyone and everyone who needs it! We'll take you through the principles of marketing and advertising before getting into any deeper topics.
You'll at least have an understanding of how to communicate to your audience, as well the 'advertising funnel' (the journey your potential customer takes toward becoming an actual customer).
Do I need to spend a lot of money to find advertising success?
We're not going to lie - growth online requires spend. But success is about finding profitability at a reasonable amount of spend before scaling to huge budgets.
There's a whole module within the course on budgeting, which includes a free return-on-ad-spend calculator so you can understand your profitability and set spend/sales targets.
Isn't the world of digital marketing constantly evolving? Won't this course go out of date?
A lot of what is in the course are fundamentals that will likely never change a huge amount. However, we will be keeping an eye and updating wherever we need to.
We'll also be communicating and taking steer from the Digital Marketing Pro community, which is an amazing knowledge supplement to the course.
Do I need to be a 'techie' to run ads?
Creativity is better than technical know-how!
Our HOW-TO video guides take you through the ad platform processes, and our classes on creative, messaging and copywriting will guide you on best practices.
What countries/nationalities/cultures is this course for?
Everyone! The principles within will apply to any business in any location.
Is this course worth the price?
The many hours we've sunk into producing this course, plus the insights and experience we've included within, to us are priceless. But we've reasonably priced this course to make it accessible for all. We've included many extras and bonuses so that you can see the value in many different forms.
But ultimately, when you do succeed and grow because of this course, you'll certainly be telling us that it was worth the price.
How long will the course take to complete?
As an on-demand course, you'll be able to go through as fast or slow as you like!
There is a sweet spot though - hammering through the lessons all in a couple of days will likely be information overload, and you'll forget some bits. Equally, weeks between each class will take you too long and you'll forget information in-between classes!
Find your right learning pace, and remember you can always re-watch videos as needed.
If I buy this course, can I access it immediately?
Yes, you can! As soon as payment is complete, you'll be emailed your login credentials and you'll be able to access the course immediately.
I can't afford the full payment. Can I split payments?
Yes, you can choose to split the course fee over 3 months.
Digital Marketing Pro is brought to you by Playfair Marketing Ltd.
*Success or Money Back Guarantee: Within 6 months, full refund provided should success (overall ROAS below 1.0) not be found. Members will be required to submit the following: completion of all course modules, completed Ad Plan document, completed testing, learning and iterating plan document, minimum 3 months campaigns running on qualifying ad platform, ad account set up as per course recommendations: Top (Prospecting) campaign and Middle and/or Bottom (Retargeting) campaign, 3 to 5 ad creatives per ad set.
© Copyright 2023, All Rights Reserved