As we aim for our creatives to be ‘scroll-stopping’, we look for crazy new ways to engage our potential audiences.

So how can you grab customer attention in less obvious ways?

One option is to entertain. Consider using comedy:

😐Memes

🤣Jokes

🕺Dances

Another option is to mix obvious with not-so-obvious. Check out this ad by Jack & Jones:

The clothing brand took the bold move of not even showing their logo - let alone their products - in this sale ad.

They're clearly targeting individuals who are looking for a deal, but have then intrigued them into clicking to find out more.

👍Try this next time you're running a promotion!