Don't just target the obvious search terms - it'll cost you💰

First, a bit of jargon-busting:

✏️ Short-tail Keywords = broad and simple searches such as 'coffee machine', 'coffee maker'

✏️ Long-tail Keywords = more specific searches such as 'easy to use coffee machine', 'best coffee maker for home office'

If you're running paid search (such as Google Ads), you're likely already targeting short-tail keywords. you'll also notice that unless you're in an increibly niche market, these keywords are expensive.

That's because everyone else is also bidding on them.

Makes sense, right? Every coffee machine supplier will be bidding on 'coffee machine', making it competitive and costly.

Find your niche by using long-tail keywords.

Let's assume you have one of the smallest coffee machines available. You could use long-tail keywords such as:

🎯"coffee maker for a small kitchen"

🎯"best compact coffee machine"

🎯"lightweight portable coffee maker"

Long-tail keywords are cheaper, because they likely have a lower search volume and less competition from other brands. But they're a lot more relevant to your audience.

Build up enough of them and you might not even need to target those expensive short-tail keywords!

We've seen huge success with this approach, particularly on Amazon Advertising. If you need support with your search advertising, get in touch.

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