Amazon's newest ad format allows you to showcase your product and brand even better, both on and off Amazon...

First things first - before we get into what Sponsored Display Video is, let me tell you that it's NOT Sponsored Brands Video!

• Sponsored Brands Video (SBV) is an ad that is displayed in Amazon search results for terms related to your product.

  • SBV displays after the initial search results

  • It can link to your Amazon Store or your Amazon Product

  • It is a video, and often accompanied by your product and price.

But Sponsored Display Video (SDV) showcases your product to more than just people specifically searching for related products.

Consider this: the ad above (courtesy of Amazon), would be displayed in a number of places, rather than just search results specifically related to espresso makers.

🛒 This opens up the audience from people that are 'actively searching, ready to buy'...

🤔 To people that might be 'in the market' or even people that don't yet know they want an Espresso Maker.

These could be people who:

• Are buying 'barista-style' instant coffee

• Are viewing pod-coffee machines

• Have bought another product from this brand

• Are shopping for general kitchen appliances

By targeting these people, your audience opens up a lot more - increasing brand awareness and bringing new interest to your products.

SDV doesn't just target new audiences - it is displayed in different - more - places than just the search results:

SDV ads dispaly both ON and OFF Amazon! 😲

🛒On Amazon:

• Related product pages or competitor product pages

• Product pages within your brand

• Amazon Home page, to your relevant audience

📱Off Amazon:

• Amazon devices, such as Kindle Fire

• Amazon-owned websites, such as Goodreads

This is the same ad as earlier in this article, however this ad would be on a webpage, not on the Amazon store.

Advertising on Amazon can provide an incredible return on investment. However, just advertising against search terms means you're relying on people who are actively searching, ready to buy. Depending on your product, this can be a limited audience and very competitive.

▶️ Make sure you're boosting your brand and product's awareness by diving into Sponsored Display Ads!