The Digital Marketing Pro Blog

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Here's How To Really Use ChatGPT for Marketing

We’ve also been evaluating and gathering feedback from others on ChatGPT and how they’ve been using it. ...more

Marketing ,Copywriting

March 03, 2023•3 min read

5 Reasons We Created An Advertising Course

Creating the Succeed with Digital Advertising Course as been a fun process, and we've made sure we stuck to our original vision throughout... ...more

Marketing

January 26, 2023•2 min read

5 Video Ad Creative Tips to Drive Engagement

Video ads are proven to outperform image ads, as we discovered in this article, and here I'll give you some tips to make your video creative really sing! ...more

Marketing

January 18, 2023•2 min read

4 Reasons Why You Should Be Creating Video Ads

I asked Megan, our ad analytics expert, "Just how big a performance difference do video ads make over still image ads?" Cue Megan keenly diving into the ad platforms and pulling some data - and WOW s... ...more

Marketing

January 12, 2023•1 min read

How Sponsored Display Video Can Boost Your Sales on Amazon

Amazon's newest ad format allows you to showcase your product and brand even better, both on and off Amazon... First things first - before we get into what Sponsored Display Video is, let me tell you... ...more

Marketing

January 09, 2023•2 min read

Welcome David to the Digital Marketing Pro team! 👋

David Hewitt is coming onboard as a Digital Content Creator to create some awesome videos and images for Digital Marketing Pro courses, and Playfair clients. We can't wait to see what he dreams up. ...more

Marketing

January 06, 2023•0 min read

Budgeting For Q1 - Win With Cheaper Ads

Is Q1 really such a sleepy time for purchases? It doesn't have to be... We've come to expect that Q1 will be a rough quarter after the havoc of Q4 and it's clear why: ...more

Marketing

December 19, 2022•2 min read

It's More Important Than Ever to be Active on Social Media!

We've asked the question before: "If growth through organic social media is no longer an opportunity for businesses... what is the point of social media for businesses?" There is indeed a point. And i... ...more

Marketing

December 12, 2022•2 min read

Our BFCM Review and Tips For Your Xmas Sale

If your brand took part in Black Friday / Cyber Monday, we hope it was a great success! Let's dig in to what we learned... Insights from Black Friday / Cyber Monday (and everything around it!): ...more

Marketing

December 01, 2022•4 min read

Black Friday Begins This Friday…?

This week all we want to say is 'GOOD LUCK' with your Black Friday / Cyber Monday (BFCM) Campaigns 👊 Black Friday is 25th November, but the fun actually starts a week prior... ...more

Marketing

November 18, 2022•1 min read

Your Ultimate Digital Ads Jargon and Acronym Buster

Also known as 'DAJ&AB' - we marketers love an acronym 😆 Need to get your head around all these buzzwords? It's true that we love to 'flex' our jargon - and we admit that some might not be quite as... ...more

Marketing

November 11, 2022•4 min read

Email Marketing is Alive and Kicking - And Here’s How To Use It

The Playfair Team behind Digital Marketing Pro attended Klaviyo's EMEA Partner Day and came back buzzing... Klaviyo's EMEA Partner Day was full of insights and inspiration ...more

Marketing

November 04, 2022•4 min read

Target Leads and Engaged Users With Ads!

Let's take our list-targeting even further by driving sales from engaged users that haven't quite converted yet! ...more

Marketing

October 24, 2022•2 min read

Showing Ads to Existing Customers using Customer Lists

In the previous post we showed you how to create lookalike audiences from your list of existing customers. This week, we tell you how you can speak directly to those customers in your list! ...more

Marketing

October 20, 2022•2 min read

Lookalike Audiences: Get New Customers Using Existing Customers!

Lookalike Audiences can help you to find new customers, by combining your data and what the ad platforms know! ...more

Marketing

October 13, 2022•3 min read

Your Last-Minute Q4 Success Guide!

By the end of September, your final quarter activity should have already started... ...more

Marketing

September 28, 2022•3 min read

5 Fun Marketing Facts

We've collected a few interesting facts over the past few weeks that we just had to collate and share. Hopefully you find them as useful as we do! ...more

Marketing

September 01, 2022•2 min read

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