We've asked the question before:

"If growth through organic social media is no longer an opportunity for businesses... what is the point of social media for businesses?"

There is indeed a point. And it's bigger than ever.

Through the deep analytical work we do at Playfair Marketing, we see more than ever that a huge barrier is:

TRUST.

Almost anyone can advertise on YouTube, Facebook, TikTok, as long as they follow the platforms policies - which, depending on platform - can actually be extremely lenient (seriously, I nearly bought into a £500 coffee grinder scam!).

There's a few destinations that potential customers might head to, looking for reasons to trust a brand. Make sure you're investing time in the following:

✅ Trustpilot reviews

🔍 Google (both to see if you are listed on any other sites on the web, and to find service/product reviews)

🛍️ Amazon listings and reviews

and of course:

📱 Social media

This is where you're in the most control. Where you can directly address people's concerns or questions by posting proactive content that is helpful and reassuring.

Here's some of our great content to help you do exactly that:

Our very own Rob Lyon provides great advice in this video:

We also had a great discussion with top insights in this podcast video:

Get your notepads out, carve out an hour for some quality viewing time and get inspired to take control of social.

Also check out our previous blog post:

TikTok Tips: how to get the best out of this game-changing platform | Blog Post

And another note...

Even using the term 'social media' feels a little dated now doesn't it? That's because social media is not what it was:

📹 YouTube and TikTok actually call themselves 'entertainment platforms'

🖼️ Many Instagram users simply consume creator and brand content, and don't actively post or even comment/like on others' posts.

But you know what I mean when I say social media you tweeting, posting, tiktokker you!