Video ads are proven to outperform image ads, as we discovered in this article, and here I'll give you some tips to make your video creative really sing!

🤳 Tip 1: Drop your quality using low production, authentic ads

We're talking phone-shot, tiktok/reel style ads that look like organic posts. If the message is clear and authentic, you may not need the fancy video setup!

Just remember: your ad relevance and messaging still needs to be high quality! Don't cut corners!

📱 Tip 2: Think 'mobile first' - design for consumption on mobile devices

Make sure your video will fill the screen on a portrait-held mobile device. This video format is 9:16 ratio (also call tall/story format), and is usually 1080 pixels wide by 1920 pixels tall.

Also ensure that you're allowing for the various on-screen elements that Instagram and TikTok display over your ad, such as copy, call-to-action buttons, and profile name and picture.

🔊 Tip 3: Get attention early - communicate your message in the first few seconds

Give people a reason to pay attention to your ad. Don't leave key elements such as your brand, call-to-action, and core message until the end of the video.

Patience is thin on social and search - get to the point!

🌟 Tip 4: Add dynamism to your video - use additional graphics and text

Even if you're shooting on phone and creating your video on-platform (such as within Instagram reels), there are so many tools (such as 'Canva') that allow you to add quirky graphics and text to your videos.

As long as you're not distracting from your key message, go for it. Just ask yourself when adding anything additional: "does this add value?"

🖼️ Tip 5: Video doesn't have to contain 'footage'

Make videos using your existing images

Just by adding some movement or transitions to existing images will increase impact and engagement. If you're really struggling to be able to actually film something, look to what you already have...

Product shots, UGC (user/customer-generated content), illustrations, or even just text and icons can be put together to make an interesting video.

Tools such as Canva can achieve this, but ad platforms such as Meta (Facebook/Instagram) and TikTok can also do this for you.

It's not just ads that benefit from video... 

Check out this article where we ran a landing page test with video front and centre and get a huge increase in both conversions AND average order value!