This week all we want to say is 'GOOD LUCK' with your Black Friday / Cyber Monday (BFCM) Campaigns 👊

Black Friday is 25th November, but the fun actually starts a week prior... 

If you're selling on Amazon that is! In true 'Amazon' style (think 'Prime Day' which is actually 2 days), Amazon actually:

➕Combine Black Friday and Cyber Monday, then

➕Extend the whole period out to 10 (that's TEN!) days!

In 2022, this period is the Friday 18th November through to Monday 28th November.

Quick Tip: whether you're selling on Amazon or not...

Bear in mind that if your product is also available on Amazon (or worse, a competitors is available), you might want to throw a tactical deal together, pre-25th to stop customers bagging a better deal somewhere else.

We provide you with weekly, actionable digital marketing insights in our blog to help you succeed in the way that we have over the course of many years through Playfair Marketing.

We even provided a last-minute Q4 success guide that still provides value right now, so make sure you read up if you haven't already!

We hope you've put many of our tips in place, and we wish you all the very best with your Black Friday efforts!