The Digital Marketing Pro Blog

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Do This Before Going All In On Your New Ad Creative

Upon recognising an ad, users can sometimes naturally shift to a cynical or critical view of a brand. Your aim is to immediately squash that opinion by demonstrating authenticity. Here are two ways y... ...more

Ads

March 20, 2023•2 min read

Here's How To Really Use ChatGPT for Marketing

We’ve also been evaluating and gathering feedback from others on ChatGPT and how they’ve been using it. ...more

Marketing ,Copywriting

March 03, 2023•3 min read

5 Reasons We Created An Advertising Course

Creating the Succeed with Digital Advertising Course as been a fun process, and we've made sure we stuck to our original vision throughout... ...more

Marketing

January 26, 2023•2 min read

5 Video Ad Creative Tips to Drive Engagement

Video ads are proven to outperform image ads, as we discovered in this article, and here I'll give you some tips to make your video creative really sing! ...more

Marketing

January 18, 2023•2 min read

4 Reasons Why You Should Be Creating Video Ads

I asked Megan, our ad analytics expert, "Just how big a performance difference do video ads make over still image ads?" Cue Megan keenly diving into the ad platforms and pulling some data - and WOW s... ...more

Marketing

January 12, 2023•1 min read

How Sponsored Display Video Can Boost Your Sales on Amazon

Amazon's newest ad format allows you to showcase your product and brand even better, both on and off Amazon... First things first - before we get into what Sponsored Display Video is, let me tell you... ...more

Marketing

January 09, 2023•2 min read

Welcome David to the Digital Marketing Pro team! 👋

David Hewitt is coming onboard as a Digital Content Creator to create some awesome videos and images for Digital Marketing Pro courses, and Playfair clients. We can't wait to see what he dreams up. ...more

Marketing

January 06, 2023•0 min read

Budgeting For Q1 - Win With Cheaper Ads

Is Q1 really such a sleepy time for purchases? It doesn't have to be... We've come to expect that Q1 will be a rough quarter after the havoc of Q4 and it's clear why: ...more

Marketing

December 19, 2022•2 min read

It's More Important Than Ever to be Active on Social Media!

We've asked the question before: "If growth through organic social media is no longer an opportunity for businesses... what is the point of social media for businesses?" There is indeed a point. And i... ...more

Marketing

December 12, 2022•2 min read

Our BFCM Review and Tips For Your Xmas Sale

If your brand took part in Black Friday / Cyber Monday, we hope it was a great success! Let's dig in to what we learned... Insights from Black Friday / Cyber Monday (and everything around it!): ...more

Marketing

December 01, 2022•4 min read

Black Friday Begins This Friday…?

This week all we want to say is 'GOOD LUCK' with your Black Friday / Cyber Monday (BFCM) Campaigns 👊 Black Friday is 25th November, but the fun actually starts a week prior... ...more

Marketing

November 18, 2022•1 min read

Your Ultimate Digital Ads Jargon and Acronym Buster

Also known as 'DAJ&AB' - we marketers love an acronym 😆 Need to get your head around all these buzzwords? It's true that we love to 'flex' our jargon - and we admit that some might not be quite as... ...more

Marketing

November 11, 2022•4 min read

Email Marketing is Alive and Kicking - And Here’s How To Use It

The Playfair Team behind Digital Marketing Pro attended Klaviyo's EMEA Partner Day and came back buzzing... Klaviyo's EMEA Partner Day was full of insights and inspiration ...more

Marketing

November 04, 2022•4 min read

Target Leads and Engaged Users With Ads!

Let's take our list-targeting even further by driving sales from engaged users that haven't quite converted yet! ...more

Marketing

October 24, 2022•2 min read

Showing Ads to Existing Customers using Customer Lists

In the previous post we showed you how to create lookalike audiences from your list of existing customers. This week, we tell you how you can speak directly to those customers in your list! ...more

Marketing

October 20, 2022•2 min read

Lookalike Audiences: Get New Customers Using Existing Customers!

Lookalike Audiences can help you to find new customers, by combining your data and what the ad platforms know! ...more

Marketing

October 13, 2022•3 min read

Your Last-Minute Q4 Success Guide!

By the end of September, your final quarter activity should have already started... ...more

Marketing

September 28, 2022•3 min read

The Creator Confusion: How Are Creators Different From Influencers?

As we wrote in this blog post, working with people who are happy to advocate or promote your brand provides trust, influence and personality. If those people have developed a community and a followin... ...more

Influencer Marketing ,Creator Marketing

September 22, 2022•2 min read

📝 Do you copy? Copywriting for non-copywriters

Marketing your brand is full of wide-ranging and time-consuming jobs. One of the hardest of these jobs for some can be copywriting. Here's some quick-hit tips to help you focus on writing succint, f... ...more

Copywriting

September 15, 2022•2 min read

Influencer Marketing: 📣Ways To Get Started With This Powerful Digital Marketing Tool

Top brands give literally $MILLIONS to celebrities to appear in their ads and content. Why? It's about trust. It's about influence. It's about personality. ...more

Influencer Marketing ,Creator Marketing

September 08, 2022•3 min read

Entice Engagement With ‘The Mystery Tactic’

As we aim for our creatives to be ‘scroll-stopping’, we look for crazy new ways to engage our potential audiences. So how can you grab customer attention in less obvious ways? One option is to enter... ...more

Ads

September 01, 2022•1 min read

5 Fun Marketing Facts

We've collected a few interesting facts over the past few weeks that we just had to collate and share. Hopefully you find them as useful as we do! ...more

Marketing

September 01, 2022•2 min read

Using The Facebook Ads Library

Facebook launched their ad library in 2019 as part of their policy around advertising transparency. Any ad that is currently live on Facebook will be featured in the library. This also provides an in... ...more

Resources ,Ads

September 01, 2022•1 min read

Understanding Google’s ‘Helpful Content Update’

For some time now, Google has been spotting when a webpage is written purely for search engine rankings and not for genuine helpful content - demoting the former and favouring the latter. ...more

Content Marketing ,SEO

September 01, 2022•1 min read

👐 Put Authenticity First

User-Generated Content (UGC) ,Ads

July 17, 2022•1 min read

🕺 TikTok Tips: how to get the best out of this game-changing platform

Think being active on TikTok isn't quite right for your brand? Think again! This fascinating new platform really is an opportunity! Here we go... ...more

Ads

June 28, 2022•2 min read

⚠️ Keep it clean: your business and ad account has a reputation with ad platforms

Many call it ‘Account Quality’, and it's critical that you maintain a good account quality with the likes of Meta, TikTok and the other platforms. ...more

Ads

June 21, 2022•1 min read

📊 Back on track: the key to getting reliable ad performance data

Facebook and Instagram (AKA Meta) ads are still the best form of digital advertising in terms of return on investment, no matter what your industry or message. ...more

Ads

June 21, 2022•2 min read

Develop your brand further with colour 🖌️

Use Adobe's Pallete Generator to find your best brand colour mix We've recently covered how you can use colour to reflect seasons and trends, and also how the use of striking colour in your creatives... ...more

Branding

June 13, 2022•1 min read

Get creative with colour, and play with colour in your creatives 🎨

Whether you have a nailed-down brand identity guide or not, you'll likely have a colour pallete that you use in your designs to represent your brand. ...more

Design ,Ads

June 06, 2022•1 min read

Get specific with Long-tail Keywords

Don't just target the obvious search terms - it'll cost you💰 ...more

Ads ,SEO

June 06, 2022•1 min read

'Tis the season(s) 🌻☀️🍂❄️: Colour design tips

Use colours that reflect the time of year in your ad creatives and more An excellent way to stay on-trend is to reflect the seasons but using relevant colours in your ads! ...more

Design ,Ads

May 26, 2022•1 min read

🎯Always aim for the Action: Why Conversions are your north star

A Conversion is any resulting Action you want a potential customer to take. It might sound obvious that - if you're an e-commerce brand for instance - this is something you're always aiming for. ...more

Ads

May 26, 2022•1 min read

Opening up a can o' worms🪱: Email open rates

Apple iOS users are opening emails, without opening them?? If you're doing email marketing regularly (and if you're not, why not? 😈) you may have noticed an increase in open rates over the last few ... ...more

Email Marketing

May 24, 2022•1 min read

Why you're getting only half the picture in your ad reporting

Your ads might be performing better than you think! If you're advertising on the Meta platform (remember 'Meta' is the new Facebook!) it's worth making sure you're seeing a bigger picture than what i... ...more

So much content, so little time...

The Playfair Content Circle (In A Square) ⏹️ Content marketing is a surefire way to instil trust, but it can be hugely time-consuming, especially for a small team. ...more

Content Marketing

May 19, 2022•1 min read

✨ Be inspired: resources for your content marketing

Researching your content can take almost as long as creating your content! Struggling for ideas? Head to these resources for an abundance of inspiration: ...more

Content Marketing ,Resources

May 19, 2022•1 min read

🔓 Unlock Trust with User-Generated Content (UGC)

There's nothing better than a third-party recommendation The term 'third-party' is starting to become a dirty word these days... but we're not talking cookies here! We're talking about instilling tru... ...more

Advertising ,User-Generated Content (UGC)

May 11, 2022•2 min read

Canva’s Background Remover:🤯 We're astonished at this amazing tool

How Canva's 'Background Remover' tool blows our minds... I’ve been a designer for over 20 years, so I’m well versed in cutting out images in Photoshop. ...more

Design ,Photography

May 10, 2022•1 min read

Amazon Custom Imagery in Sponsored Ads: Get your creative hat on 👒

Custom imagery now available in Amazon Sponsored Brand Ads The options have always been a bit limited when it comes to creative in advertising on Amazon, generally displaying just the product listing... ...more

Advertising ,Amazon

May 10, 2022•1 min read

📹 Video FTW

Why it's worth investing in high quality video content We know that video in advertising is a win. But in another A/B test that we ran, we were keen to understand for ourselves the difference between... ...more

A/B Testing ,Video

May 03, 2022•1 min read

It's the little things: testing product detail pages

How small tweaks to your eCommerce site can make a big impact You might have a hunch that making a few changes to your product detail page (PDP) will improve performance, but how do you really know wi... ...more

A/B Testing

May 03, 2022•1 min read

Test test - but watch the spend...

The simplicity of Meta A/B Tests Recently we ran a Meta (Facebook & Instagram) ads A/B test on a conversions campaign, to test two landing pages against each other. ...more

Advertising

May 02, 2022•1 min read

Prioritise your copy 📊

You only have 100 characters to play with The bulk of your TikTok ad is, of course, the video content you're using, but the accompanying copy matters ...more

Social Media

May 02, 2022•1 min read

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