Many call it ‘Account Quality’, and it's critical that you maintain a good account quality with the likes of Meta, TikTok and the other platforms.

If an ad is rejected for violating the platform’s ad policies, it severely damages your account quality and can lead to your account being locked, or banned from the platform. If that is something like Facebook, Instagram or Google that can be devastating to your growth online.

Make sure you're clear on the ad platforms' rules:

Meta Advertising Policies ↗️

TikTok Advertising Policies ↗️

Twitter Advertising Policies ↗️

LinkedIn Advertising Policies ↗️

If you're putting an ad together that could violate these rules, we always say 'if in doubt, leave it out'!