The Playfair Content Circle (In A Square) ⏹️

Content marketing is a surefire way to instil trust, but it can be hugely time-consuming, especially for a small team.

So we thought we'd share our workflow (in my raw original sketch!) to show how efficient content marketing actually can be! 

💡Tip 1: Start with your long-form

You'll notice we start with our blog posts and YouTube content first - the heavier lifting - written articles with imagery, where we tackle particular themes, such as this very topic!

💡Tip 2: Consolidate your content

This very newsletter you're reading is this week's consolidated blog posts - in fact if you want to catch up on more blog posts head to the Playfair site↗️ . Blog posts are usually published before the newsletter, so keep an eye out!

💡Tip 3: 'Bitesize' your content

Go back through your long-form content and you'll realise you can pull out a huge amount of smaller snippets, giving you social-ready content for the next week (or more!). If you've been a subscriber for a while, you'll spot this in our social posts ↗️

💡Tip 4: Rinse and repeat

Content feeds more content. We continue to talk about certain topics in our podcasts, and publish follow on blog posts from the previous week's social posts.

Let us know if this method of content creation works for you!