Use colours that reflect the time of year in your ad creatives and more

An excellent way to stay on-trend is to reflect the seasons but using relevant colours in your ads!

But they’re often attractive colours that make for strong creatives, and they meet your audience where they're currently at:

KITH's use of the flowers in the creative is such an obvious link to spring that there's no doubt this is a new spring collection (plus the flowers on the actual jacket!)

Moving away from their usual peach-like brand colour, Exchange Flags throw in a couple of different colours to promote the Summer in the Square (no CTA means this is a post-boost though 😢)

Sometimes its OK to break-brand (we'll talk more about this next week!) to mix up your creative. Consider these colour combinations:

🌻Spring: Shades of pink, blue and green

☀️Summer: Yellow, aqua, deep or muted blues

🍂 Autumn: Oranges and burgundy, mixed with peach/skin tones

❄️Winter: Navy blue and pale blue, as well as silver/grey

🎅🏻 Bonus! Christmas: Deep and bright reds, forest green and gold!

Schemes to inspire in Canva's Colour Palettes ↗️