Facebook launched their ad library in 2019 as part of their policy around advertising transparency. Any ad that is currently live on Facebook will be featured in the library.

This also provides an incredible source of inspiration for other advertisers, such as you! Here's why:

🏷️You can search for specific brands

⌨️You can also search for keywords

📋You can refine by a limited number of categories

🗺️You can refine by region/country

Once you've found an ad that is relevant to your brand/keyword search, you'll see all current live ads.

Here's where you can get some real insight into how others are building their ads. By clicking 'See ad details', you'll be able to see a larger preview of the ad, with some basic details.

Even better, you'll be able to see any variations of that ad that the brand may be testing.

You won't be able to see results, but you'll definitely get insight into what others are testing within their ads. It might be creative, copy, call-to-action button... all of these will inspire you to run your own tests.

⛔ We'd never advocate straight-up copying of other's work - but the most inspiring work has usually been inspired by something else, and at the very least you'll want to know what others in your space are doing!

Let us know how you get on using this powerful tool!

Visit the Facebook Ad Library