Think being active on TikTok isn't quite right for your brand? Think again!

This fascinating new platform really is an opportunity! Here we go...

Quickbooks celebrated small business with this entertaining and engaging ad campaign using real users. UGC for the win!

💡Re-think what TikTok actually is

A senior exec at TikTok recently stated that TikTok is not a social network, it's "an entertainment platform" - this allows you to re-think the kind of content you put on TikTok - aim to entertain.

🧸 Don't mistake TikTok as 'for the kids'

Don't make the mistake of thinking there's only one audience or generation on TikTok. Get into the mindset not of what TikTok is, but of what TikTok will be.

Think of the early Instagram days - originally seen as a photo-sharing platform for a younger audience - it's now something much different. The brands that embraced this platform early are winning now.

🤪 Don't worry about being 'silly'

Dancing, singing, comedy - this kind of content isn't just accepted, it's expected. No matter what your brand is, posting this kind of content says that you understand the platform and you understand your audience.

📱 It's technically easy

There's no expectation for amazing camera work and perfect lighting here - in fact, users will spot highly polished content a mile off and instantly skip as they search for authentic content.

🎵 Design for sound ON

If you're used to posting on places like Instagram and Facebook, you'll likely have been adding subtitles to your content, knowing that most scroll with sound off. But on TikTok, sound is a huge part of the experience. Not only do you not need to worry about subtitles, but great music with your content is really engaging.

🤷Posts? Ads? It's all the same.

TikTok themselves say 'don't make ads, make TikToks'. Whether you're posting TikTok videos or running ads, use the same approach:

✏️ Entertain first

✏️ Understand your audience

✏️ Be authentic

Happy TikTok-ing!

TikTok for Business ↗️

Get help making content for TikTok ↗️